VB_NEW_140x140VisitBritain is the national tourism agency, responsible for marketing Britain worldwide & developing Britain’s visitor economy. A non-departmental public body, funded by the Department for Culture, Media & Sport, we work with partners in the UK & overseas to ensure that Britain is marketed in an inspirational & relevant way around the world. Our partners include government agencies such as UKTI, airlines & operators, global brands such as Samsung as well as the official tourism bodies for London, England, Scotland & Wales.

Our mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas. Through our global reach, we aim to increase visitor spend to all parts of Britain and improve Britain’s ranking in the eyes of international travellers.

Building the value of tourism to Britain
Watch our film on the importance of building the value of tourism to Britain. The film explains the challenges British tourism faces in an increasingly globalised climate and shows how we are building on the momentum gained through Britain’s hosting of the London 2012 Olympic and Paralympic Games.

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